• Mike N Gross

What to Look for in a Mobile App Install Agency

You have a new app. Hooray! Now it's time to get people to actually download and use the app.

How do you quickly and reliably generate new users?

Your internal team (if you have one) will likely be the force behind a download generation strategy but can they grow your user base to the levels you need as quickly as you need?

It's precisely because of the need to generate large amounts of quality traffic that well-known companies like Lyft, Uber, Facebook, and Hulu use performance-based agencies to help them grow their install base and acquire new customers.

But what should you look for when exploring app install agencies?

Here are the 3 things you should look for in your next mobile app install agency:

1) A Performance-based Partnership

You wouldn't pay a plumber to hopefully fix a leak. So why would you pay an agency to hopefully generate more downloads for you?

We live in a world where everything can (and should) be measured. That means the fees you pay to your agency should be based on tangible, real results (not retainers and monthly branding fees).

Creative ad campaigns can look nice, but if you're not measuring actual app installs, retention rate, and actual app use, you're more likely than not pouring your money down the drain.

2) Sources, depth, and reach

Apps are unique in that you can't target potential users the same way you would with an e-commerce campaign. It's important to work across multiple ad-buying, targeting, and development platforms to target and generate verified users for your app.

If your mobile app agency isn't using a mix of performance-based SDK traffic, social media platforms, and native content to generate new users for you, you may be missing out on a lot of traffic that simply doesn't know you exist.

3) Longevity and Trust

While it's crazy to think about, the consumer app market has only been around for a decade or so. Trends have come and trends have gone, and of the thousands of app install agencies that have filled the space, over half have disappeared throughout the years.

When you put something as important as your app in front of customers, you want a partner who's been around the block; one who won't be gone as soon as another trend hits the marketplace.

By working with an agency that's been around for several years, you can help ensure you're aligning yourself with a company that can weather the storms of the digital marketing space and is at the forefront of the app installation and retention world.


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